Finding Your Voice: A Practical Tool for Schools to Define Their Brand Personality
A strong public affairs and communications strategy starts with a clear sense of who you are — your organizational identity. For schools, this can often feel like a complex puzzle. How do you balance your mission, values, and goals with the diverse needs and interests of your students, families, staff, and community partners?
The answer lies in defining your voice — and we’ve created a tool to help.
Our Finding Your Organization’s Voice Guide, inspired by the widely used Brand Pyramid framework, offers school leaders a practical way to clarify how they show up and connect with their audiences. By reflecting on your vision, mission, and values, and by understanding what motivates your key stakeholders, this tool helps you articulate your brand personality — the traits that define how you “sound” and “feel” in every communication.
Here’s why this matters:
A clear brand personality makes your messaging consistent and authentic across audiences—whether you’re recruiting students, retaining staff, or strengthening community partnerships.
Understanding your emotional benefits ensures your audiences feel something meaningful when they engage with you — trust, pride, hope, inspiration. This is where connection happens.
Schools can use this guide to align their messaging, tone, and outreach strategies so they reflect their mission and resonate deeply with those they serve. Whether you’re launching a new campaign, refining your communications strategy, or simply looking to strengthen your public presence, this resource will help you build a strong foundation.
Download the Finding Your Organization’s Voice Guide and begin the process of clarifying your voice and deepening your impact.
At Hold Fast Leadership Partners, we know that the work of school leaders is demanding. A strong, clear communications strategy — grounded in identity — isn’t just nice to have; it’s essential to building trust, connection, and lasting success.
We’d love to hear how you’re using this resource or support your efforts further. Get in touch to learn more about how Hold Fast can help you navigate public affairs, strategy, and leadership transitions with confidence.
